{"id":64664,"date":"2021-01-04T09:12:58","date_gmt":"2021-01-04T08:12:58","guid":{"rendered":"https:\/\/www.fbcv.es\/?p=64664"},"modified":"2021-01-14T12:05:24","modified_gmt":"2021-01-14T11:05:24","slug":"patrocinio-inverso-ayudar-mirando-al-futuro","status":"publish","type":"post","link":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/","title":{"rendered":"Patrocini invers: ajudar mirant al futur"},"content":{"rendered":"<p class=\" translation-block\"><strong>Patrocini invers<\/strong>. Amb aquest nom ha sorgit aquesta temporada una iniciativa impulsada pel <strong>Logos Basket Sedav\u00ed<\/strong> a la qual s'estan sumant alguns altres clubs de la Comunitat Valenciana.<\/p>\n<p>L'objectiu? D'una banda, ajudar a les empreses i comer\u00e7os locals en el moment en el qual m\u00e9s el necessiten, retornant-los aix\u00ed el suport que van brindar en anteriors temporades. D'altra banda, estr\u00e9nyer lla\u00e7os amb noves empreses per a descobrir junts les possibles sinergies que pogueren donar-se de cara al futur en benefici de totes dues parts.<\/p>\n<p class=\" translation-block\"><em><strong>\u201cEnguany ajudem nosaltres\u201d<\/strong><\/em>. Aix\u00ed resumeix el president del Logos, <strong>Pablo Medina<\/strong>, aquesta iniciativa innovadora que vol solidaritzar-se amb les dificultats que els xicotets negocis travessen com a conseq\u00fc\u00e8ncia de la crisi sanit\u00e0ria. <strong><em>\u201cEl comer\u00e7 est\u00e0 aclaparat, no sap per a on tirar. Sap que ha de fer-ho cap a algun costat per\u00f2 no sap cap a on. I volem donar resposta a aix\u00f2. Sempre ens hem vinculat al comer\u00e7 local per un tema d'arrelament perqu\u00e8 vam ser el segon club de b\u00e0squet a arribar al municipi i apenes tenim patrocinadors importants. El comer\u00e7 local \u00e9s la nostra eixida natural. Com enfocar aquesta temporada el tema dels sponsors? No sab\u00edem quant anava a durar tot aix\u00f2, ni qu\u00e8 pod\u00edem oferir,\u2026 aix\u00ed que se'ns va oc\u00f3rrer aix\u00f2 del patrocini invers\u201d<\/em><\/strong>.<\/p>\n<p class=\" translation-block\">D'aquesta forma, el Club realitza les mateixes accions de promoci\u00f3 de l'empresa o comer\u00e7 que ajudava a l'entitat amb una aportaci\u00f3 econ\u00f2mica durant la temporada passada, per\u00f2 ara sense cobrar per aix\u00f2. La iniciativa ha despertat la gratitud de les entitats implicades i aix\u00f2 sens dubte contribueix a refor\u00e7ar el vincle entre el comer\u00e7 local i l'esport. A m\u00e9s, algunes d'elles ja han mostrat la seua intenci\u00f3 de continuar realitzant una xicoteta aportaci\u00f3 si la situaci\u00f3 ho permet. <em><strong>\u201cDe zero patrocinadors que pens\u00e0vem que an\u00e0vem a tindre aquesta temporada, ja s\u00f3n diverses les empreses que ens han dit que la seua intenci\u00f3 \u00e9s pagar igualment\u201d<\/strong><\/em>, confirma Pablo.<\/p>\n<p class=\" translation-block\">I no sols aix\u00f2. Una iniciativa d'aquest tipus est\u00e0 pensada tamb\u00e9 mirant al futur, com una porta oberta cap a eventuals col\u00b7laboracions. <em><strong>\u201cEn la Junta Directiva vam tindre clar que aquesta temporada calia salvar-la com siga, aix\u00ed que ens vam dir: pensarem en la pr\u00f2xima!\u201d<\/strong><\/em>, afirma el president, qui confia que aix\u00f2 permeta trobar sinergies amb altres comer\u00e7os nous de cara a anys vinents.<\/p>\n<p class=\" translation-block\">Aquesta acci\u00f3 del Logos Basket Sedav\u00ed no ha passat desapercebuda i molts clubs valoren implantar un model similar. Entre els quals ja ho ha fet, per exemple, es troba <strong>Paiporta B\u00e0squet Club<\/strong>. El seu director esportiu, <strong>Jose Villaescusa<\/strong>,  ho explica: <em><strong>\u201cComptem amb molt pocs patrocinadors. I tal com est\u00e0 la cosa pel COVID, decidim que podr\u00edem fer un b\u00e9 al poble i donar a con\u00e9ixer als negocis involucrats amb l'esport, ajudar-los en la seua difusi\u00f3\u201d<\/strong><\/em>.<\/p>\n<p class=\" translation-block\">Es tracta d'un patrocini gratu\u00eft que est\u00e0 tamb\u00e9 a la disposici\u00f3 de qualsevol negoci de Paiporta. Nom\u00e9s cal posar-se en contacte amb el Club i l'acord est\u00e0 fet. Fins al moment, l'entitat ha rebut un total de quatre propostes en aquest sentit, per\u00f2 animen que siguen moltes m\u00e9s perqu\u00e8 tots tenen cabuda. <em><strong>\u201cL'important \u00e9s ajudar-nos. Si ara nosaltres podem fer-ho, tampoc costa res\u201d<\/strong><\/em>, conclou Jose.<\/p>\n<p>En aquests moments dif\u00edcils per al comer\u00e7, sorgeixen aquest tipus d'iniciatives que permeten ajudar i al mateix temps crear lla\u00e7os d'uni\u00f3 que podrien germinar m\u00e9s endavant. Es tracta que comer\u00e7 i esport es coneguen millor, descobrisquen interessos comuns i puguen planificar accions conjuntes en benefici de tots.<\/p>","protected":false},"excerpt":{"rendered":"<p>Patrocinio inverso. Bajo este nombre ha surgido esta temporada una iniciativa impulsada por el Logos Basket Sedav\u00ed a la que se est\u00e1n sumando algunos otros clubes de la Comunitat Valenciana. \u00bfEl objetivo? Por una parte, ayudar a las empresas y comercios locales en el momento en el que m\u00e1s lo necesitan, retorn\u00e1ndoles as\u00ed el apoyo [&hellip;]<\/p>","protected":false},"author":7,"featured_media":64668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[100,1213,50645],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v23.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Patrocinio inverso: ayudar mirando al futuro - FBCV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patrocinio inverso: ayudar mirando al futuro\" \/>\n<meta property=\"og:description\" content=\"Patrocinio inverso. Bajo este nombre ha surgido esta temporada una iniciativa impulsada por el Logos Basket Sedav\u00ed a la que se est\u00e1n sumando algunos otros clubes de la Comunitat Valenciana. \u00bfEl objetivo? Por una parte, ayudar a las empresas y comercios locales en el momento en el que m\u00e1s lo necesitan, retorn\u00e1ndoles as\u00ed el apoyo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"FBCV\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-04T08:12:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-14T11:05:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amparo Calabuig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amparo Calabuig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/\",\"url\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/\",\"name\":\"Patrocinio inverso: ayudar mirando al futuro - FBCV\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbcv.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg\",\"datePublished\":\"2021-01-04T08:12:58+00:00\",\"dateModified\":\"2021-01-14T11:05:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.fbcv.es\/#\/schema\/person\/9d33a5385b971042c1bb3731cbe7d74d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#breadcrumb\"},\"inLanguage\":\"va-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"va-ES\",\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage\",\"url\":\"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg\",\"contentUrl\":\"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg\",\"width\":1620,\"height\":1620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.fbcv.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patrocinio inverso: ayudar mirando al futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fbcv.es\/#website\",\"url\":\"https:\/\/www.fbcv.es\/\",\"name\":\"FBCV\",\"description\":\"FBCV\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fbcv.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"va-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fbcv.es\/#\/schema\/person\/9d33a5385b971042c1bb3731cbe7d74d\",\"name\":\"Amparo Calabuig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"va-ES\",\"@id\":\"https:\/\/www.fbcv.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/715c8115aec1a5f951ec06d5696c4f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/715c8115aec1a5f951ec06d5696c4f80?s=96&d=mm&r=g\",\"caption\":\"Amparo Calabuig\"},\"url\":\"https:\/\/www.fbcv.es\/va\/author\/acalabuig\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Patrocinio inverso: ayudar mirando al futuro - FBCV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/","og_locale":"en_US","og_type":"article","og_title":"Patrocinio inverso: ayudar mirando al futuro","og_description":"Patrocinio inverso. Bajo este nombre ha surgido esta temporada una iniciativa impulsada por el Logos Basket Sedav\u00ed a la que se est\u00e1n sumando algunos otros clubes de la Comunitat Valenciana. \u00bfEl objetivo? Por una parte, ayudar a las empresas y comercios locales en el momento en el que m\u00e1s lo necesitan, retorn\u00e1ndoles as\u00ed el apoyo [&hellip;]","og_url":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/","og_site_name":"FBCV","article_published_time":"2021-01-04T08:12:58+00:00","article_modified_time":"2021-01-14T11:05:24+00:00","og_image":[{"width":1620,"height":1620,"url":"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg","type":"image\/jpeg"}],"author":"Amparo Calabuig","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amparo Calabuig","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/","url":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/","name":"Patrocinio inverso: ayudar mirando al futuro - FBCV","isPartOf":{"@id":"https:\/\/www.fbcv.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage"},"image":{"@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg","datePublished":"2021-01-04T08:12:58+00:00","dateModified":"2021-01-14T11:05:24+00:00","author":{"@id":"https:\/\/www.fbcv.es\/#\/schema\/person\/9d33a5385b971042c1bb3731cbe7d74d"},"breadcrumb":{"@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#breadcrumb"},"inLanguage":"va-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"va-ES","@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#primaryimage","url":"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg","contentUrl":"https:\/\/www.fbcv.es\/wp-content\/uploads\/2020\/12\/logos.jpg","width":1620,"height":1620},{"@type":"BreadcrumbList","@id":"https:\/\/www.fbcv.es\/va\/noticias\/patrocinio-inverso-ayudar-mirando-al-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.fbcv.es\/"},{"@type":"ListItem","position":2,"name":"Patrocinio inverso: ayudar mirando al futuro"}]},{"@type":"WebSite","@id":"https:\/\/www.fbcv.es\/#website","url":"https:\/\/www.fbcv.es\/","name":"FBCV","description":"FBCV","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fbcv.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"va-ES"},{"@type":"Person","@id":"https:\/\/www.fbcv.es\/#\/schema\/person\/9d33a5385b971042c1bb3731cbe7d74d","name":"Amparo Calabuig","image":{"@type":"ImageObject","inLanguage":"va-ES","@id":"https:\/\/www.fbcv.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/715c8115aec1a5f951ec06d5696c4f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/715c8115aec1a5f951ec06d5696c4f80?s=96&d=mm&r=g","caption":"Amparo Calabuig"},"url":"https:\/\/www.fbcv.es\/va\/author\/acalabuig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/posts\/64664"}],"collection":[{"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/comments?post=64664"}],"version-history":[{"count":7,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/posts\/64664\/revisions"}],"predecessor-version":[{"id":64694,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/posts\/64664\/revisions\/64694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/media\/64668"}],"wp:attachment":[{"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/media?parent=64664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/categories?post=64664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fbcv.es\/va\/wp-json\/wp\/v2\/tags?post=64664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}